Cookie Policy
This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e., the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy
You can at any time change or withdraw your consent from the Cookie Declaration on our website. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
What are cookies?
Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement.
What type of cookies do we use?
The cookies used on our website are grouped into the following categories.
Necessary
These technologies are needed to enable our websites and apps to run and to keep it secure. Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions. These cookies are necessary for the website to function and cannot be switched off.
Promotional
These technologies help us decide which products, services, and offers may be relevant for you. We use this data to customize the marketing content you see on websites and social media.
Analytics
These technologies tell us how customers use our sites and apps, and provide information to help us improve the website, apps, and your browsing experience. We’d like to set Google Analytics to help us to improve our website by collecting and reporting information on how you use it. For more information on how these cookies work please see our Privacy Policy. The cookies collect information in an anonymous form.
The below list details the cookies used in our website.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| xc.consent | Xceedance | Remembers your cookie choice (Accept or Deny) so this notice is not shown again. Stored in your browser’s local storage. | 12 months | Necessary |
| xc.motion | Xceedance | Remembers whether you switched the site’s animations off. Stored in your browser’s local storage. | Until cleared | Necessary |
| xc.demo-booked | Xceedance | Remembers the date you booked a demo, and nothing else, so the invitation stops appearing. Stored in your browser’s local storage. | 90 days | Necessary |
| ASLBSA | Microsoft Azure | Used to direct your browser to use the appropriate backend server. | Session | Necessary |
| ASLBSACORS | Microsoft Azure | Used to direct your browser to use the appropriate backend server. | Session | Necessary |
| _ga | Used to distinguish users. | 2 years | Analytics | |
| _ga_4X9ZRFP4SH | Used to persist session state. | 2 years | Analytics | |
| _hjSessionUser_3493009 | Hotjar | Persists the Hotjar User ID, unique to that site on the browser, so behaviour on later visits to the same site is attributed to the same user ID. | 365 days | Analytics |
| _hjSession_3493009 | Hotjar | Holds current session data, so later requests in the session window are attributed to the same session. | 30 minutes, extended on activity | Analytics |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to that site. | 1 year | Analytics |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | 1 day | Analytics |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this user on any site using Clarity. | 1 year | Analytics |
| _cltk | Microsoft Clarity | Tracks your interactions with the site under the Clarity user ID. Stored in your browser’s session storage. | Session | Analytics |
| MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics and other operational purposes. | 1 year | Analytics |
| ANONCHK | Microsoft | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID, so this is always set to 0. | 10 minutes | Analytics |
| MR | Microsoft | Indicates whether to refresh MUID. | 7 days | Analytics |
| SM | Microsoft | Used in synchronizing the MUID across Microsoft domains. | Session | Analytics |
| SRM_B | Microsoft | Used by Microsoft Advertising as a unique ID for visitors. | 13 months | Analytics |
| li_fat_id | Member indirect identifier for Members for conversion tracking, retargeting, analytics. | 30 days | Promotional | |
| li_giant | Indirect identifier for groups of LinkedIn Members used for conversion tracking. | 7 days | Promotional | |
| ln_or | LinkedIn (Oribi) | Used to determine if Oribi analytics can be carried out on a specific domain. | 1 day | Promotional |
| oribili_user_guid | LinkedIn (Oribi) | Used to count unique visitors to a website. | 1 year | Promotional |
| bcookie | Browser identifier cookie to uniquely identify devices accessing LinkedIn, to detect abuse on the platform and for diagnostic purposes. | 1 year | Promotional | |
| bscookie | Used for remembering that a logged in user is verified by two factor authentication and has previously logged in. | 1 year | Promotional | |
| lidc | To facilitate data center selection. | 24 hours | Promotional | |
| __cf_bm | LinkedIn (Cloudflare) | Bot detection provided by Cloudflare. | 30 minutes | Promotional |
| li_sugr | Used to make a probabilistic match of a user’s identity. | 90 days | Promotional | |
| li_adsId | A first-party pseudonymous identifier generated by the Insight Tag. Only applicable to website traffic from outside the EU, EEA, Quebec and UK. Stored in your browser’s local storage. | Until cleared | Promotional | |
| UserMatchHistory | LinkedIn Ads ID syncing. | 30 days | Promotional | |
| AnalyticsSyncHistory | Used to store information about the time a sync took place with the lms_analytics cookie. | 30 days | Promotional |
How can I control the cookie preferences?
You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences.
Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies.